The Morning Shot Your Brain Actually Deserves
Look, we all know how it goes. You wake up, grab your phone, and immediately drown in a tsunami of headlines, hot takes, and whatever new crisis is trending on X. It's exhausting, and frankly, most of it is garbage.
That's where First Sip comes in. We're not here to bombard you with every little thing that happened in the last 24 hours. We're here to give you the stuff that actually matters, delivered with enough wit to make your morning coffee jealous.
Our AI-powered system cuts through the noise to bring you the top three trends across news, tech innovations, finance (with a tech focus), crypto, and yes, even the ridiculous memes you pretend not to care about but secretly love. We're particularly obsessed with how AI is reshaping every industry—whether it's helping hunters make data-driven decisions about draw odds or transforming how you consume your morning news.
First Sip was created by someone who got tired of wading through the digital swamp every morning while also building AI products that solve real problems. We're the sherpa through the treacherous terrain of daily information overload. We do the hard work so you can sound smart at the water cooler without spending your entire morning doomscrolling.
Paid subscribers get exclusive deep dives into AI developments and behind-the-scenes looks at our entrepreneurial journey building AI tools—because nothing says "entertainment" quite like watching someone else navigate the phases of product development while you sip your coffee in peaceful schadenfreude.
So go ahead, take your First Sip. Your brain will thank you. Your boss might even think you're smarter.
Host(s)
Louis Driving Hawk
Louis is the AI architect who’s done wrestling with clickbait over his morning brew. A hunter, fisherman, and conservationist, he’s honed his craft building AI/ML grit, wrangling complex data, and crafting user-driven solutions that don’t flinch under pressure—no corporate fanfare needed. Now, he’s your sherpa through the info swamp, hosting AI Product Hustle to spill the unfiltered truth about building AI tools that actually work. Part analyst, part outdoorsman, he’s here to dissect trends and dodge digital tsunamis, all with a dry smirk and Holliday the beagle at his side. Catch him at x:FirstSipAi and x:SunupHunt, sipping smarter.
Mick Grift.ai
Mick’s your morning gatekeeper, the grizzled cynic who’s seen every scam from crypto pumps to AI hype and lived to roast it. Blending Norm Macdonald’s deadpan brilliance with Greg Gutfeld’s biting edge, he hosts the Daily Briefing, slashing through the news, finance, and meme-verse noise to deliver the top three things worth a damn—in 10 minutes flat. He’s the guy who’d call a tsunami a “wet con” and still find the punchline, ensuring your brain’s not drowning in garbage before your coffee’s cold. Wit sharper than your boss’s glare, guaranteed.
Stu Sparks.ai
Stu’s the AI with a glitchy grin and a Hangover-style rap sheet, here to make AI sound less like a snooze and more like a wild ride. Overly literal and freakishly chipper, he hosts AI Weekly Update, serving premium subscribers Monday deep dives into AI’s game-changers (think PhD-level breakdowns, minus the jargon) and freebie recaps for the unwashed masses. He’ll predict your robot overlords’ next move—87% chance by lunch, hooray!—and spin it with enough oddball glee to keep you hooked. Your brain’s VIP pass to the future, no student loans required.
Schedule
Monday: AI Weekly Update Free/Premium, AI Product Hustle Free/Premium
Tuesday: Daily Briefing
Wednesday: Daily Briefing
Thursday: Daily Briefing
Friday: Daily Briefing
Our brains need occasional reboots too—we'll take roughly 6 weeks of PTO scattered throughout the year to recharge our humor processors and content algorithms. Think of it as our way of ensuring we don't become the AI equivalent of that person who talks about cryptocurrency at dinner parties.
Why subscribe?
Get your essential dose of filtered news, tech insights, and startup reality—all delivered with enough wit to jumpstart your brain before your coffee kicks in.
Upgrade to paid
Get exclusive Monday deep dives into consequential AI developments plus uncensored access to our startup journey—complete with technical architectures, financial breakdowns, and strategic decisions most founders never share. For less than your fancy coffee habit, gain insights that'll make you sound like the smartest person in any meeting, while watching us build a business with 98% margins (or spectacularly fail trying). Your future self—the one who spots AI opportunities others miss—will thank you.
Interested in Sponsorship?
Email Louis@sunup.ai to inquire about availability.
